Translating and localizing a website is a significant strategic investment that requires a clear business case. ROI may come from many sources, but the most common advantages of localization are:
Better User Experience
Every customer appreciates being spoken to in their native language. According to one European Commission study, 9 of 10 consumers always choose to navigate websites in their native language when presented with multiple language options.
Greater Online Reach
Translating websites into a new language immediately opens your content up to potentially millions (or billions) of people who formerly could not understand it.
Personalization is the new expectation in online commerce. In fact, according to a Common Sense Advisory study, 56% of consumers say the ability to get information in their own language is more important than price.
When brands create relevant rewarding user experiences, search engines take notice. Rankings increase, customer awareness expands, and a virtuous cycle continues.
Why Optimal's website translation?
We offer a professional and comprehensive website translation service for businesses wanting to expand their reach and communicate to global consumers.